Solve the Big Problems, Rethink the Status Quo

The world doesn’t need more products. It needs better ones—ones that fix what’s broken, rethink what’s outdated, and actually make a difference.

That’s where I come in.

My career has taken me from marketing to consulting to co-founding an AI startup, all driven by one simple truth:

The best solutions don’t just serve customers; they create ripples of impact across industries, societies, and even the planet.

I believe innovation should be sustainable, human-centered, and driven by first principles—not outdated systems or "how things have always been done."

Whether it's designing better digital ecosystems, redefining business models, or aligning teams to move fast (without breaking things that actually matter), I thrive at the intersection of vision and execution.

Curiosity, Grit and
a Drive to Build

At just 18 months old, I did something no one expected: I taught myself to read. Not because someone sat me down with flashcards, but because I was evidently already then determined to figure out what the world was saying. That same curiosity and drive are why I don’t just accept ‘how things are.’ I build, fix, and challenge systems that no longer serve people, or the planet.

Since then, I’ve built a career out of seeing possibilities where others see roadblocks—working across startups, global enterprises, and industries that needed a shake-up.

I’ve driven AI-powered hiring solutions, e-commerce transformations, and human-centered product innovations that turn ideas into impact.

And while my singing career has yet to take off (sadly, no one pays me to sing, yet), I have built a reputation for aligning teams, launching transformative products, and questioning every assumption standing in the way of real progress.

Selected Key Wins

🔬 AI Venture
from Zero to Big 4

Co-founded an AI-driven startup in the US, while based in Sweden - launching it privately with a Big 4 firm during the pandemic.

🌐 Global Cross-Functional Leadership

Spearheaded cross-functional product, transformation, and business development initiatives across 7+ countries, aligning teams on data, sales, and market strategy.

⚙️ SaaS & E-comm Transformation

Drove a major B2B e-commerce transformation at a telecom and redefined a B2B SaaS product, expanding its addressable market by 400%.

Simplify Complexity With Me 💡

I help startups and product organizations sharpen strategy, streamline execution, & turn product decisions into business impact.

How I Help 💫

1. Defining & Aligning Product Strategy
I help teams refine product direction, ensuring execution is rooted in strategy, continuous learning, and market insight—so teams don’t just build, they build what matters.

2. Navigating Product-Market Fit & Growth
For startups and scale-ups, I guide the strategic testing, iteration, and validation process—helping teams find, refine, and scale product-market fit while exploring product-led growth where it makes sense.

3. Connecting Product to Business Outcomes
I work with leadership to ensure product execution drives business results—whether that means navigating a market shift, scaling efficiently, or making transformation practical and actionable.

Who I Work Best With 💙

✔ Product Organizations aligning product direction, team execution, and business goals
✔ Startups & Scale-Ups refining product-market fit and growth strategy
✔ Enterprises in Transition making change actionable and results-driven
✔ Leadership Teams & Boards looking for a trusted partner to bring clarity and focus

Let’s Build What’s Next, With Clarity 🌟

If you are after clearer direction, better execution, and products that drive impact, let’s talk.

Insights That Stick: Things Worth Reading

The best ideas don’t come from echo chambers—they come from challenging perspectives, deep questions, and the right mix of curiosity and pragmatism. These are some of the books that have shaped how I think about strategy, product innovation, and keeping a disruptor’s mindset.

But thinking isn’t enough - I’m also writing. Do not miss my articles in Ilievski Unfiltered if you are interested in topics like:

  • Avoiding Transformation Traps – Why change efforts fail and how to make them stick

  • Innovation vs. Illusion – Spotting real product innovation vs. adding noise

  • Leading Change, Not Fighting Fires – Moving from reactive leadership to strategic growth

  • The Product and Beyond – Designing solutions that create impact beyond user needs

Shelf-Worthy Reads

An evolving selection of books I found very useful in one way or another. In other words - books that stick with me.

  • This book by Peter Thiel offers
    a provocative take on innovation - why creating something truly new is the only way to build a legendary company.

  • This book by Rob Fitzpatrick provides
    the ultimate guide to validating ideas without getting biased feedback. If you build products, this is a must-read.

  • This book by Gary John Bishop is a true gem. A straight-talking, no-nonsense mindset shift for anyone looking to cut through excuses and take action.